Scope of digital marketing in india

Scope of digital marketing in India

Scope toward digital world

Scope of digital marketing in india is increasing continuously and also in the world.

This is happens  due to opportunity & scope for a Digital Marketing professional is huge in India right now. A fresh graduate can easily obtain a Digital Marketing Analyst role with a salary close to 25K per month to 6 Lacs per annum, while experienced professionals can generate income range of 8 lakhs – 40 lakhs per annum.

Top 5 reason for increasing trend of digital marketing

1. Growth in the no of internet users

          According to the above graph we can clearly says that people using internet are increasing continuously. People using internet in the year of 2018 were 369 millions which go to 407 millions in 2019. It has been predicted that no. of users in year 2022 are 525 millions and more than it. This is because of people heavily dependent on the internet in coming years . Also another reason for this growth is cost of internet going cheaper and cheaper due to reliance jio industry. According to the report by china india is the second most internet using country in the world . 

2. Biggest change in traditional marketing

           The previous traditional set of marketing is limited , on door to door or by mouth publicity . Previously business mans use manpower to promote their product but with changing time people want everything on fingertips. Real estate gient use print media or banner to promote their product. Nowadays these real estate gient engaging their customer with the real time picture . If people see exact picture of product then they intended to buy it.

3. Reaching to global market easily

          Through digital platforms like facebook, instagram, twitter, LinkedIn people can reached to audience in any corner of world . Through digital midia platform you can connect everyone. To connect people doing business in USA many companies connecting to the indian digital marketing agencies to promote their products business globally.

4. Government dream for digital india

          On July 2015, Government of india launch a digital india campaign on behalf of that many programs are conducted to grove india digitally and to transform india into digitally empowered society and knowledge economy. Due to this digital opportunities are not only available in metro cities but also in small towns. Everything is going digital these days which increase carrier opportunities to make digital marketing carrier in india.

5. Making marketing affordable and easy

           

            Newspaper ads television ads and other traditional and method cost a lot . On the other hand online advertising has a less cost as compared to traditional marketing and it can save lots of money . With the less investment it make possible to reach thousands of audience at a time. Example~ creating facebook ad cost up to 40 to 50 RS which is nothing  which is 2 to 3 % of traditional marketing cost.


          These are above five main reasons for increasing huge scope of digital marketing in india . These building lots of carrier opportunities fo jobs in future

 And these are the point below which also prove that why this trend is going  worldwide  with lots of opportunities

1. Lots of institution coming up with the digital marketing degree courses and the also offer certificates with practical approach.
2. Small towns getting digital equipped. Many startups getting launch in small cities and they reaching globally via social media platforms.

Entrepreneur from small towns started launched their ideas digitally.